The auction world helped make Rolex the important and coveted brand that it is—or is it the other way around? Though a comprehensively informational text, Investing in Wristwatches: Rolex is also an exploration of the Swiss timekeeper’s fabled world. However, instead of using marketing language and superlatives, their story is told through 385 key models, what they sold for at auction, and expert analysis on each.
This hardcover tome is visually compelling too. The first image inside of the book is a vintage Cosmograph, followed by a Submariner in front of a Rolex box so beautifully lit, you can see its grain and texture. This Rolex-focused edition is the first in the Investing in Wristwatches series, with Patek to follow. It’s an effective reference for Rolex fans, collectors looking to learn more about investment, or watch lovers who want something pretty to look at.
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